The IAMBRUÁ’s online store
the challenge
IAMBRUÁ's online store lacked a cohesive user experience. Navigation felt fragmented, the customer journey contained unnecessary friction points, and the website did not fully reflect the brand's personality.
This made it more difficult for visitors to explore products, connect with the brand, and complete purchases.
The Solution
I redesigned the e-commerce experience with a strong focus on usability and brand consistency. - Applied a mobile-first design approach. - Simplified navigation and user flows. - Improved product page layouts. - Enhanced the checkout experience. - Ensured a responsive experience across desktop, tablet, and mobile devices. - Aligned the interface with IAMBRUÁ's visual identity using the brand colors and Montserrat typography.
the result
The redesigned experience created a stronger connection between the brand and its customers while making it easier for visitors to browse, discover products, and complete purchases.
The digital experience
the challenge
Although IAMBRUÁ had a distinctive personality, the digital experience lacked consistency across customer touchpoints. The brand needed a stronger visual system capable of creating a memorable and recognizable experience.
The Solution
I strengthened the visual identity throughout the digital ecosystem. - Applied consistent branding across the website. - Incorporated the brand's visual language into the user experience. - Used impactful imagery and storytelling elements. - Created a more immersive digital environment that reflected the confidence and energy of the brand.
the result
IAMBRUÁ gained a more cohesive and recognizable digital presence that better communicated its unique personality and strengthened emotional connections with its audience.
Augmeted Reality
the challenge
IAMBRUÁ wanted to create a deeper connection with its community while standing out in an increasingly competitive social media landscape.
Traditional social content offered limited opportunities for interaction and engagement.
The Solution
To bridge the gap between brand storytelling and audience participation, I designed and developed a custom Augmented Reality Instagram filter.
the result
- Developed using Spark AR by Meta. - Utilized multiple face trackers for dynamic interactions. - Included three unique mask variations for personalization. - Reflected IAMBRUÁ's bold and expressive brand identity. - Created an interactive social media experience that encouraged user participation.
Key Outcomes
The AR filter introduced an innovative way for customers to interact with the brand beyond traditional content formats. By combining fashion, technology, and self-expression, IAMBRUÁ created a more engaging social experience that strengthened community interaction and brand awareness.
