Catharina’s Care Foundation

The existing one-page website provided limited information about the organization's services and made it difficult for visitors to understand the full scope of support Catharina's Care Foundation offered.

In addition, the website had low SEO performance, making it difficult for potential clients to discover the organization online.

I redesigned the website into a fully responsive multi-page platform focused on accessibility, usability, and search engine visibility. - Created dedicated pages for wheelchair, stretcher, and ambulatory transportation services. - Improved information architecture and navigation. - Optimized content and metadata for search engines. - Developed the website in Dutch, English, Papiamentu, and Spanish. - Created a scalable structure capable of supporting future growth.

The new website clearly communicates the organization's services, values, and expertise while significantly improving online visibility and user experience.

Visitors can now easily find relevant information in their preferred language and better understand how Catharina's Care Foundation can support their healthcare journey.

The organization's social media channels lacked a clear strategy and primarily focused on generic engagement posts that did little to educate audiences about the services available.

As a result, the expertise, impact, and value of the organization were not fully visible online.

I transformed the content strategy from generic posting into service-driven communication. - Created educational content around wheelchair, stretcher, and ambulatory transportation services. - Developed health and wellness content to support clients on their healthcare journeys. - Shared team stories and behind-the-scenes content. - Connected content to local events, awareness days, and health-related observances relevant to the Curaçao community. - Ensured every piece of content remained connected to the organization's services and mission.

The social media channels evolved into a valuable resource for patients, caregivers, and families while strengthening trust and awareness throughout the community.

The content became more informative, relatable, and aligned with the organization's mission of supporting independence, mobility, and quality of life.

Catharina's Care Foundation needed to strengthen its digital presence and establish itself as the leading non-emergency medical transportation provider in Curaçao.

I combined web design, SEO, content strategy, and social media management into a cohesive digital growth strategy. - Improved website structure and search visibility. - Developed service-focused content. - Created a consistent communication style across all channels. - Aligned online messaging with the organization's mission and values. - Focused on long-term awareness and community engagement.

Within one year, the social media channels achieved:

187,000 organic views 6,000 interactions 94 website clicks 218 new followers

All achieved without paid advertising. The organization now has a stronger digital presence, improved search visibility, and a scalable communication strategy that continues to support awareness, engagement, and growth