About Dayhana Herrera
Designer. Strategist. Problem Solver.
Hi, I’m Dayhana.
I’m a Digital Designer based in Rotterdam, helping businesses create meaningful digital experiences that connect with people and support business growth.
My work combines strategy, creativity and user-centred design to help businesses communicate clearly, build trust and stand out in competitive markets.
Whether I’m designing a brand identity, developing a website or improving a user experience, my goal is always the same:
Creating design that works for both businesses and the people they serve.
What Sets Me Apart
Strategy Before Design
Good design starts with understanding the problem before creating the solution.
Every project begins by exploring your goals, audience and business challenges.
Growing Businesses Through Design
I don’t focus on creating visuals alone.
I focus on creating design solutions that help businesses communicate better, attract the right audience and create lasting impressions.
Personal & Collaborative
Working with DAHSIGN means working directly with me.
I value open communication, collaboration and building long-term relationships with the people and businesses I support.
What I Help Businesses With
Branding & Brand Identity
Create a professional and memorable brand that reflects who you are and builds trust with your audience.
Website & App Design & Development
Custom user-centred websites and application designed to improve usability, help businesses stand out, communicate clearly and convert visitors into customers.
Social Media Design & Marketing
Create a consistent visual presence across every platform.
My Story
My journey into design didn’t begin behind a computer screen.
It began through creativity, communication and a fascination with how people experience brands.
Before specializing in digital design, I worked in the beauty industry as a hair and makeup artist. While the work itself was creative, what fascinated me most was helping people tell their stories, express their identity and feel confident in how they presented themselves.
Over time, that passion evolved into a deeper interest in branding, communication and digital experiences.
I pursued a Bachelor’s degree in Communication & Multimedia Design, where I discovered the powerful role design plays in shaping how people interact with products, services and businesses.
Today, I combine those experiences to create thoughtful, strategic and human-centred design solutions. Alongside my design work, I still work at the salon, where I continue to support clients and teach future stylists, helping them develop their skills, confidence and creativity.
Based in Rotterdam, available to work with clients across Europe and the Dutch Caribbean.
My Journey
Today — DAHSIGN
Founder of DAHSIGN
Launched DAHSIGN and started working as a freelance digital designer, helping businesses build stronger brands, better websites and meaningful digital experiences.
Today, I collaborate with entrepreneurs, startups, non-profit organizations and growing businesses throughout Rotterdam, Amsterdam, Delft, Gouda, the wider Netherlands and the Dutch Caribbean.
Current — IT4Curaçao
Supporting IT4Curaçao, a non-profit initiative connecting Curaçaoan IT professionals in the diaspora with local talent and organizations.
Designed presentations, visual assets and digital templates for audience outreach.
Develop and manage communication materials to strengthen the foundation’s identity and community presence.
Support event promotion and storytelling that highlight collaboration between Curaçao-based and diaspora IT experts.
Contribute to social media strategy, content design and platform management to increase visibility, engagement and community growth.
2024 — Cum Laude Graduate
Bachelor of Science in Communication & Multimedia Design
Graduated Cum Laude from the University of Applied Sciences Rotterdam with a Bachelor’s degree in Communication & Multimedia Design, specializing in user experience, digital products and human-centred design.
2024 — Creating 010 & New Future Lab
Digital Accessibility & Inclusion Graduation Project
Completed my graduation project focused on digital accessibility and inclusion, exploring how digital products and services can become more usable and accessible for everyone. This project strengthened my passion for inclusive design and accessible user experiences.
2023 & 2024 — TNW Conference
Top 500 Nominee
Recognized as one of the first-time attendees selected for TNW’s Top 500 programme, connecting with innovators, founders and technology leaders.
2024 — Digital Inclusion & Accessibility Event
Guest Speaker
Invited to speak about digital inclusion and accessibility during a signing event attended by the University of Applied Sciences Rotterdam, Rotterdam Library and Digital Inclusion Network. Sharing knowledge and advocating for accessible digital experiences became an important milestone in my professional journey.
2023 — DEPT®
UX Design Intern
Joined one of the leading digital agencies in the Netherlands, gaining experience in user-centred design, research and large-scale digital products.
UX Work Student
Continued supporting UX projects while collaborating with multidisciplinary teams on real client challenges.
2022 — CARAF
UX Volunteer and CARAF Service Designer.
Worked on research and service design projects focused on improving experiences for refugees and newcomers.
2014 — Hair & Makeup Artist
Started my professional journey in the beauty industry, working behind the chair in salons and contributing to movie production sets such as Patroon (2019), commercial shoots for brands like IAMBRUÁ (2022), and various model collaborations and portfolio shoots. Helping clients, talent, models and brands express themselves through creativity, confidence and personal branding taught me the importance of communication, storytelling and understanding people, skills that continue to shape my design work today.
Based in Rotterdam, Working Everywhere
While I’m based in Rotterdam, I work with entrepreneurs, startups, non-profit organizations and growing businesses throughout the Netherlands and internationally.
My mission is simple:
To create thoughtful design that helps businesses communicate clearly, connect with people and grow with confidence.